• Pure Color Envy

    Paint-On Liquid LipColor

    Discover the power of liquid Envy. Intense, smooth, ultra-comfortable color. This is paint with a passion.

    Saturates lips with 3 boldly seductive finishes:

    MATTE: Paint on long-wearing drama. Paint on style. Matte but never flat.

    VINYL: Paint on shine. Paint on sexy. Fits your lips like a curvy vinyl dress.

    METALLIC: Paint on dazzle. Paint on daring. Gleaming brushed chromes in super-hot shades that last all day.

    Each shade comes in the finish that suits it best.
  • Pure Color Love


    There are no rules in Love. Hot & sexy. Barely there. Crazy cool.

    Bold or classy. Multiple shades. Multiple textures.

    Mix, remix, create your look. There’s so many ways to Love.
  • Pure Color Envy

    Oil-Infused Sculpting Lipstick

    Volume-boosting, soft-shine color is infused with 25% oils for instant and long-term nourishment for lips.

    Creamy texture provides a smooth, long-lasting shine.

    Soft-sheen finish. Medium coverage.
    Intensely hydrating lipstick with 25% oils.
  • Pure Color Envy Hi-Lustre

    Light Sculpting Lipstick

    Driven by desire.

    Saturate lips with lustrous color. Sculpt your lips with light.

    Discover the power to create a new look of volume and definition.

    Transforms lips with lustrous color, brilliant shine.
  • Pure Color Envy

    Vinyl LipColor

    Driven by desire.

    Wild with color. Wet with moisture. Soaked in vinyl shine.

    Creamy, moisture–rich formula glides on in one effortless swipe of bold liquid color.

    Lips are full, smooth, sexy shiny.

    Doe foot applicator lets you shape and color lips with precise definition.

    Transforms lips with a bold lacquered effect.
  • Pure Color Envy Shine

    Sculpting Shine Lipstick

    Color with the power to transform your lips, your look, your attitude. Illuminates. Sculpts. Hydrates. Brilliant color and shine. Creamy, sensually soft and smooth, luxuriously comfortable.
    Transforms lips with brilliant color and shine.
  • Pure Color Envy


    Creamy. Matte. Intense. Pout-provoking.
    Saturates lips in high-intensity matte color.
    Lightweight, ultra-creamy, sensually soft and smooth, luxuriously comfortable.
    Statement-making creme matte color.
  • Liquid Lip Potion

    Liquid Lip Potion

    Innovative liquid lipstick plumps with continuous moisture. Saturates with high-impact color, so lips look pouty, sculpted, sexy.

    Glides on in one swipe of bold liquid color that lasts up to 8 hours.
    Fluid lipcolor with lipstick's potent effect.
  • Lip Brush

    Line, define and let your lips shine: you will love the ease and smooth precision of this essential brush. Apply from center, working out toward lipline. Always protect the brush with its cap.
    Small, tapered brush to shape lips, smooth on color.